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Privacy Policy

Effective Date: May 22, 2026
Last Updated: May 22, 2026

This Privacy Policy describes how personal information is collected, used, disclosed, stored, and protected when you visit or use our website, booking site, mobile application, and related services (collectively, the "Services"). This policy applies to https://gratitudeplus.ca, https://gratitudehair.zenoti.com/webstoreNew/services, and the GRATITUDE mobile application.

By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Who We Are

GRATITUDE, Gratitude Hair Gallery operates a barbershop, grooming, booking, and related digital services business in Toronto, Ontario.

Contact details appear at the end of this Privacy Policy.

2. Personal Information We Collect

We may collect personal information that you provide directly to us, including your name, email address, phone number, billing information, appointment details, service history, membership or package information, barber or provider preferences, loyalty or referral information, account details, and any other information you choose to provide.

We may collect payment-related information through secure third-party payment processors. We do not intentionally store full payment card details unless specifically handled through an authorized service provider for booking or payment purposes.

When you use our website, booking site, or mobile application, we may automatically collect certain device and usage information, such as your IP address, browser type, device model, operating system, app version, time zone, pages viewed, usage activity, referring pages, crash data, diagnostics, and cookies or similar technologies.

If enabled by you or required for a feature, we may also collect location information, camera or photo access information, and push notification preferences.

3. How We Collect Information

We collect information directly from you when you book appointments, create an account, make purchases, purchase memberships or packages, subscribe to communications, complete forms, contact us, or otherwise interact with our Services.

We also collect information automatically through cookies, log files, pixels, analytics tools, software development kits, and similar technologies that help us operate, secure, and improve our Services.

4. How We Use Your Personal Information

We use your personal information to operate our business and provide our Services, including to process bookings, purchases, memberships, and packages; process payments; send confirmations, receipts, reminders, updates, and service notifications; respond to questions and provide customer support; maintain client profiles, preferences, and service history; screen for fraud and unauthorized activity; improve our website, booking experience, app performance, products, and services; analyze usage and engagement; administer loyalty, referral, and promotional programs; send marketing communications where permitted by law and in line with your preferences; and comply with legal, regulatory, tax, accounting, and security obligations.

5. Cookies, Analytics, and Similar Technologies

Our website and booking site may use cookies, web beacons, tags, pixels, log files, and analytics tools to remember preferences, support site functionality, measure traffic and engagement, improve performance, and understand how visitors interact with our Services.

You can control some cookies through your browser settings. Disabling certain cookies may affect how parts of the Services function.

6. Mobile App Data and Permissions

If you use the GRATITUDE mobile application, we may collect app-specific information such as device model, operating system, app version, diagnostics, crash information, usage activity, and push notification preferences.

Depending on the features you use, the app may request access to notifications, camera, photos or media, and location services. You can manage these permissions through your device settings. Disabling certain permissions may limit some app features.

7. How We Share Your Personal Information

We may share personal information with trusted third-party service providers that help us operate our business and provide our Services, including providers for website hosting, booking and scheduling, payment processing, email and SMS communications, analytics, diagnostics, customer support, loyalty or membership tools, and app functionality.

We may also disclose personal information when required or permitted by law, including in response to lawful requests, court orders, subpoenas, regulatory requirements, or to protect our rights, business, customers, staff, and systems.

We do not sell your personal information for money.

8. Behavioural Advertising and Marketing

We may use personal information to provide marketing communications, promotions, and targeted advertising that may be relevant to you, where permitted by law and in line with your preferences.

You can opt out of marketing emails by using the unsubscribe link in the message, opt out of SMS by following the instructions in the message, and manage push notifications through your device settings.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, maintain business records, comply with legal, tax, accounting, and regulatory requirements, resolve disputes, enforce agreements, and protect our business interests.

When personal information is no longer required, we will securely delete, destroy, anonymize, or de-identify it where appropriate.

10. Safeguards

We take reasonable administrative, technical, and physical measures to help protect personal information against loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. These measures may include access controls, passwords, encryption where appropriate, secure payment tools, staff training, vendor controls, and system monitoring.

While we take privacy and security seriously, no method of transmission over the Internet or method of electronic storage is completely secure.

11. International Transfers

Some service providers that assist us may store or process information outside Ontario or outside Canada. When that happens, personal information may be subject to the laws of those jurisdictions and may be accessible to courts, regulators, law enforcement, or national security authorities in those jurisdictions.

12. Your Rights and Choices

Subject to applicable law, you may have the right to request access to personal information we hold about you, request correction of inaccurate or incomplete information, request deletion where appropriate, withdraw consent in certain circumstances, and opt out of marketing communications.

To make a privacy-related request, please contact us using the details in the Contact Us section below.

13. Minors

Our Services are not intended for individuals under the age of 13 without parental or guardian involvement. If you believe a child has provided personal information through our Services, please contact us so that we can review and address the matter.

14. Do Not Track

Please note that we do not alter our website data collection and use practices solely when we see a Do Not Track signal from a browser.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, service providers, legal requirements, or business operations. When we do, we will revise the Last Updated date at the top of this page.

16. Contact Us

If you have questions about this Privacy Policy, would like to make a privacy-related request, or would like to make a complaint, please contact us using the details below:

GRATITUDE, Gratitude Hair Gallery
3249 Dufferin St.
Toronto, Ontario M6A 2T2
Canada
Email: admin@gratitudeplus.com
Phone: 437-826-7199
Website: https://gratitudeplus.ca
Booking Site: https://gratitudehair.zenoti.com/webstoreNew/services